Belarusian Millennials: A Generation Gap?

Next-Generation Strategies for Advertising to Millennials

Generation Gap: Illusion or Reality?

Values have very important functions in any society. The significance  becomes so clear when a society has been exposed to changes and strengthening social cohesion is viewed as an essential subject. Great changes as the Islamic Revolution and the Imposed War have been happened in Iran during last several decades. In this line, generations can be understood via  direct or indirect experience of...

Binging: a prevalence study in Belarusian universities

Background The extent of binging (≥5 drinks/session) largely contributes to the burden associated with alcohol use in most countries [1-3]. Binging among undergraduate students in Belarus is a major public health problem, leading to violence, injury, unsafe sexual activities, as well as conduct problems. The high level of alcohol-related problems in this country is caused by combination of fact...

Toward addressing the participation gap of the digital divide: a digital fluency perspective of millennials

The purpose of this study is to offer a multi-disciplinary framework to examine the continuing digital participation divide and within-group use variance among millennials. We focus on millennials due to the size of their population segment. We further critically examine assumptions of homogeneous adoption of emerging Information and communication technologies (ICTs) among “digital natives.” We...

Understanding Belarus: Belarusian Identity

My attempt to respond to these questions stems from my field observations and familiarity with scholarly studies and other material. Anthony David Smith’s classic volume on ethnic origins of nations and Miroslav Hroch’s perceptive book on national movements in Europe’s ‘small nations’ are of special importance. A quintessential piece on Belarusian identity is Yanka Kupala’s play ‘Tuteishiya’; w...